Why Every Tradie Needs a Landing Page (Not Just a Website)

If you're running a trade business, chances are someone's told you that you "need a website." Maybe you paid $3,000-$5,000 for one. Maybe it looks pretty. But here's the question: is it actually getting you calls?

The Problem with Traditional Websites

Most websites built for tradies have the same problems:

1. Too many pages: Home, About, Services, Gallery, Contact... most visitors never look past the first page anyway.

2. Not optimized for mobile: 80% of people searching for tradies are on their phones. If your site isn't thumb-friendly, you're losing leads.

3. No clear call to action: Pretty photos are nice, but what do you want people to *do*? A prominent phone number and contact form beat aesthetics every time.

4. Slow to load: If your page takes more than 3 seconds, half your visitors are gone.

What is a Landing Page?

A landing page is a single, focused page with one goal: get the visitor to contact you.

No navigation menus to distract. No blog posts to read. Just:

That's it. That's what converts.

The Numbers Don't Lie

We've managed over $10M in ad spend for trade businesses. Here's what we've learned:

The Bottom Line

You don't need a $5,000 website. You need a page that gets you calls. That's what Fexter builds — landing pages designed specifically for trades, optimized for the one thing that matters: conversions.

Ready to try it? Build your page free.