We've spent $10M+
testing what converts
After years of building and testing landing pages for service businesses, we realized most people were getting ripped off. So we built something better.
The problem we set out to solve
We started as a digital marketing agency working with tradies and service businesses across Australia. Over the years, we managed millions in ad spend and saw a pattern: businesses were spending $3,000-$5,000 on websites that didn't convert.
The websites looked pretty, but they weren't designed to get phone calls. Designers focused on aesthetics. Business owners didn't know what questions to ask. The result? Beautiful websites that sat there collecting dust.
Meanwhile, we were building and testing landing pages that actually worked. Simple pages with clear messaging, prominent phone numbers, and mobile-first design. Pages that got 47% more leads on average than typical websites.
So we asked ourselves: what if we could give everyone access to the same pages that work for our best clients? What if we could do it in 30 seconds instead of 4 weeks? What if we could make it free to start?
That's Fexter.
What we believe
Conversion over aesthetics
Pretty pages don't pay bills. Every element we include has been tested to drive action. If it doesn't convert, it doesn't ship.
Speed is a feature
Your time is valuable. We built Fexter so you can go from zero to live in under a minute. No learning curve, no waiting around.
Mobile-first always
80% of your leads come from phones. Every template is designed for thumbs first — big buttons, easy scrolling, prominent calls to action.
No bullshit pricing
Start free. Pay when you need more. No hidden fees, no surprise charges, no enterprise sales calls. Just simple, transparent pricing.
Our mission
Level the playing field for service businesses. Give everyone access to landing pages that convert — without the agency price tag or the weeks of waiting.
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