The Best Call-to-Action Buttons for Service Businesses
The Best Call-to-Action Buttons for Service Businesses
Your call-to-action (CTA) button is the most important element on your landing page. It's what turns a visitor into a lead. Get it wrong, and you're leaving money on the table.
The Basics: What Makes a Good CTA
A high-converting CTA has three elements:
1. Action word: Tells people what to do (Get, Call, Book, Start)
2. Value proposition: What they'll receive (Quote, Consultation, Estimate)
3. Urgency or ease: Why act now (Free, Today, In 30 Seconds)
CTAs That Work for Tradies
For Emergency Services (Plumbers, Electricians, Locksmiths)
Best performers:
These work because people in emergencies want immediate action, not forms.
For Quote-Based Services (Builders, Renovators, Landscapers)
Best performers:
The word "free" removes risk. People are more likely to click when there's no commitment.
For Booking Services (Cleaners, Pest Control, Pool Services)
Best performers:
These services benefit from easy online booking. Make it frictionless.
CTAs to Avoid
Button Design Matters
Your CTA button should:
Real Numbers
When we changed a client's CTA from "Contact Us" to "Get Your Free Quote," their conversion rate jumped 47%. Same traffic, same landing page, just a different button.
Test Your Own
Look at your current landing page. Ask yourself:
If not, it's time for a change.