5 Elements Every High-Converting Landing Page Needs

We've spent over $10M on ads and tested hundreds of landing pages. Here's what actually works.

1. A Clear, Benefit-Focused Headline

Your headline is the first thing people see. It should tell them:

Bad: "Welcome to ABC Plumbing"

Good: "24/7 Emergency Plumber in Sydney — At Your Door in 60 Minutes"

See the difference? The good headline tells you exactly what you get.

2. Prominent Phone Number and Call Button

The easier you make it to call, the more calls you'll get. Your phone number should be:

3. Trust Signals

People want to know you're legit before they call. Include:

4. Social Proof

Nothing sells like other customers saying you're great. Add:

5. Simple Contact Form

Some people prefer to fill out a form rather than call. Keep it simple:

Don't ask for their life story. Get the basics, then follow up.

The Formula

When you combine these 5 elements, you get a landing page that actually converts:

Clear Headline + Easy Contact + Trust + Social Proof + Simple Form = More Leads

Every Fexter template includes all 5 elements by default. We've done the testing so you don't have to.

Build your high-converting page.