Mobile-First Design: Why 80% of Your Leads Come From Phones
Mobile-First Design: Why 80% of Your Leads Come From Phones
Think about the last time you searched for a service. Maybe your hot water broke. Maybe you needed an emergency plumber. Did you open your laptop... or did you grab your phone?
80% of local service searches happen on mobile devices.
If your page isn't built for phones first, you're losing the majority of your potential customers.
What Mobile-First Actually Means
Mobile-first isn't just "make it work on phones." It's designing for phones first, then scaling up to desktop. Here's what that looks like:
1. Thumb-Friendly Buttons
Your phone button should be big enough to tap with a thumb. No tiny links. No "click here" text. A big, obvious button that says "Call Now."
2. Fast Loading
Mobile connections are slower than WiFi. Every second of load time costs you customers. Fexter pages load in under 2 seconds on mobile.
3. Easy to Read
Small text is hard to read on phones. Headlines should be large, paragraphs short, and contrast high.
4. Click-to-Call
When someone taps your phone number, it should open their dialer immediately. No copying and pasting.
5. Simple Forms
Don't ask for 10 fields. Name, phone, and a message. That's all you need to follow up.
Real Results
When we redesigned landing pages with mobile-first principles, we saw:
Test Your Own Page
Pull out your phone and visit your current website. Ask yourself:
If the answer to any of these is "no," you're losing leads.
The Fix
Fexter pages are mobile-first by default. Every template is designed for thumbs, tested for speed, and optimized for conversions.