Landing Page vs Website: What's the Difference and Which Do You Need?
Landing Page vs Website: What's the Difference?
"Should I get a website or a landing page?" It's the question we hear most often from tradies. Here's the honest answer.
What's a Website?
A website is multiple pages connected together:
Websites are great for:
What's a Landing Page?
A landing page is a single, focused page with one goal: get the visitor to contact you.
No navigation menu. No distractions. Just:
Landing pages are great for:
The Key Differences
| Factor | Website | Landing Page |
|--------|---------|--------------|
| Pages | Multiple | Single |
| Goal | Information | Conversion |
| Navigation | Yes | No |
| Build time | Weeks | Minutes |
| Cost | $2,000-10,000+ | Free-$50/month |
| Conversion rate | 1-3% | 5-15% |
Which Do You Need?
Get a Landing Page If:
Get a Website If:
The Best Answer: Both
Many successful tradies have both:
The landing page converts ad traffic at 3-4x the rate of sending people to your website homepage.
The Common Mistake
Here's what we see all the time: Tradies spend $3,000+ on a website, then run Google Ads pointing to their homepage.
The homepage has:
Result? Low conversion rates and wasted ad spend.
A dedicated landing page fixes this by matching the ad message, removing distractions, and focusing on one action.
Start With What Works
If you're running ads or want leads fast, start with a landing page. You can always add a full website later.
Fexter lets you build a professional landing page in 30 seconds. No design skills, no coding, no waiting.