How to Write Headlines That Get Tradies More Calls
How to Write Headlines That Get Tradies More Calls
Your headline is the first thing visitors see. Get it right, and they keep reading. Get it wrong, and they hit the back button.
The 3-Second Rule
Visitors decide within 3 seconds whether your page is relevant to them. Your headline needs to:
1. Tell them what you do
2. Tell them where you do it
3. Give them a reason to care
The Formula That Works
[Service] + [Location] + [Benefit or Differentiator]
Examples:
What Makes These Work
1. Specificity
"Plumber in Sydney" beats "Quality Plumbing Services" every time. People search for local services. Match their search.
2. Clear Benefit
"At Your Door in 60 Minutes" answers the question everyone asks: "How fast can you get here?"
3. Trust Signals
"5-Star Reviews" or "Licensed" builds immediate credibility.
Headlines to Avoid
Too Vague
❌ "Welcome to ABC Plumbing"
❌ "Quality Service You Can Trust"
❌ "Your Local Experts"
These could apply to any business. They don't tell visitors why they should choose you.
Too Clever
❌ "We're Flush With Success"
❌ "Watt's the Problem?"
❌ "We Nail It Every Time"
Puns might be memorable, but they don't convert. Save creativity for your social media.
Too Long
❌ "We Are Sydney's Most Trusted and Reliable Plumbing Service Provider With Over 25 Years of Experience Serving the Greater Sydney Metropolitan Area"
Nobody reads that. Keep it under 10 words if possible.
Headline Templates for Tradies
Pick one and fill in the blanks:
1. [City]'s #1 [Service] — [Key Benefit]
Example: "Melbourne's #1 Roof Plumber — Same Day Repairs"
2. Need a [Service]? [Location] [Tradies] Available 24/7
Example: "Need an Electrician? Sydney Sparkies Available 24/7"
3. [Service] in [Location] — [Unique Selling Point]
Example: "Air Conditioning in Brisbane — $0 Call-Out Fee"
4. [Outcome] in [Timeframe] — [Service] [Location]
Example: "Hot Water Fixed Today — Emergency Plumber Perth"
Test Your Headlines
Not sure which headline works best? Test them. Run two versions of your landing page and see which gets more calls.
We've seen headline changes alone increase conversions by 30-50%.