How Fast Should Your Landing Page Load?

Page speed isn't just a technical detail. It directly impacts your bottom line. Here's what the data shows.

The Numbers

**53%** of mobile users leave if a page takes more than 3 seconds to load

Every **1 second delay** reduces conversions by **7%**

Google ranks faster pages higher in search results

For tradies running ads, this is critical. You're paying for every click. If half those people leave before the page loads, you're burning money.

What Speed Should You Aim For?

Under 2 seconds is the goal. Here's the breakdown:

**Under 1 second**: Excellent. Top 10% of websites.

**1-2 seconds**: Good. Most visitors will stay.

**2-3 seconds**: Acceptable. You're losing some leads.

**Over 3 seconds**: Problem. Losing significant leads.

**Over 5 seconds**: Critical. Most visitors have already left.

Why Most Tradie Websites Are Slow

1. Large Images

That 4MB hero image might look nice, but it's killing your load time. Images should be compressed and properly sized.

2. Too Many Plugins

WordPress sites often have 20+ plugins, each adding load time. Most tradies don't need half of them.

3. Cheap Hosting

$5/month hosting means your site shares a server with thousands of others. When traffic spikes, performance crashes.

4. No Caching

Every visitor loads the entire page from scratch instead of using cached versions.

5. Unoptimized Code

Bloated themes and unnecessary scripts slow everything down.

How to Test Your Speed

Use Google's free tool: PageSpeed Insights

Enter your URL and check your mobile score. Anything under 50 is poor. Aim for 80+.

Quick Fixes

1. Compress images: Use tools like TinyPNG before uploading

2. Enable caching: Most hosts offer this in settings

3. Remove unused plugins: If you haven't used it in 6 months, delete it

4. Upgrade hosting: Consider managed WordPress hosting

The Fexter Approach

Fexter pages are built for speed from the ground up:

Optimised images (automatically compressed)

No unnecessary code

Global CDN (content delivery network)

**Average load time: 1.2 seconds**

We handle the technical stuff so you can focus on running your business.

Build a fast landing page.

How Fast Should Your Landing Page Load? (And How to Fix It)