How to Use Google Reviews on Your Landing Page

You've worked hard for those 5-star reviews. Are you using them to get more customers?

Why Reviews Matter

**92%** of consumers read online reviews before buying

**88%** trust reviews as much as personal recommendations

**4.9 stars** is the sweet spot (too perfect looks fake)

Your reviews are already doing the selling for you. You just need to put them where people can see them.

Don't make people scroll to see your reputation. A star rating and review count in your hero section builds instant trust.

Create a "What Our Customers Say" section with 3-5 of your best reviews.

Social proof right before the action point increases conversions. Show reviews right above or beside your form.

For each review, show:

Star rating

Customer name (first name and last initial is fine)

Short quote (the most impactful part)

Location (if local business)

Use actual reviews from Google, not made-up testimonials

Update them regularly

Include a mix of review types (quality, speed, value, etc.)

With Fexter, you can connect your Google Business Profile and automatically display your reviews. No manual copy-pasting, always up to date.